Le gramme store
Le gramme store
Le gramme store
Le gramme store
Le gramme store
Le gramme store
Le gramme store
Le gramme store
Le gramme store
Le gramme store
Le gramme store
Le gramme store
Le gramme store
Le gramme store
Le gramme store
Le gramme store
Le gramme store
Le gramme store
Le gramme store
Le gramme store
Le gramme store
Le gramme store

Conceived in close collaboration with Erwan Le Louër, founder of the brand, this Marais boutique explores a new way of presenting jewellery and staging its relationship with space.

From the entrance, a luminous ceiling creates a clear break from the energy of the street, immersing visitors in an almost abstract environment. Lava stone, concrete and brushed stainless steel form a mineral, radical palette that echoes the precision and exacting standards at the heart of Le Gramme’s identity.

The experience unfolds as a gradual discovery. Jewellery moves beyond traditional display conventions to occupy the vertical space, while bespoke furniture subtly reveals the story of the brand and its relationship with the object. Somewhere between a gallery, a laboratory and a contemporary jewel box, the boutique asserts an identity that is restrained, distinctive and deeply immersive.

Photographer Philippe Billard

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